COSMETIC INDUSTRY by JEENA SUBRAMONIAM

COSMETIC INDUSTRY





ASSIGNMENT SUBMITTED TO
Sri. JAYAMOHAN NAIR.V
ICM




SUBMITTED BY
JEENA SUBRAMONIAM
FIRST YEAR MBA
ICM







INTRODUCTION

The Indian cosmetic Industry has witnessed rapid growth over the last couple of decades. In that time the range of cosmetic and beauty products in India has widened tremendously. Beauty products manufacturers in India mostly cater to the great demand for cosmetics and toiletries that fall into the low or medium-price categories as the greatest demand in India has always been for these economically priced products.

However, in recent years in the cosmetics market India competitors have begun to manufacture products to cater to an International need. For instance, herbal cosmetics from India have a great demand in the overseas market and many cosmetic products that are manufactured in India today are supplied to international suppliers of branded cosmetics products like The Body Shop for example. New facts that have been unveiled by a series of cosmetics business market analysis India reveal that many International companies are now outsourcing cosmetics to India and that the industry of cosmetic products India is growing at an average rate of almost twenty percent annually. This increase is attributed to two main factors. The first being the increase for the demand in Indian cost-effective products and the second being the increased purchasing power of the average Indian.
There are also many reasons for the increased demand for cosmetic products in particular. With the introduction of satellite television and a wide array of television channels as well as the Internet, the average Indian consumer is constantly bombarded with advertisements and information on new cosmetic products which often translates into the desire to purchase them. A boom in the Indian fashion industry has also been linked to the increased awareness of Indian people about their appearances and consequently contributed to an increase in the demand for cosmetic products.

However, even with the massive surge in the popularity of cosmetic products, statistics have shown that the average Indian consumer spends much less on cosmetic products than consumers from every other part of the world. This means that the Indian cosmetic industry has an even greater potential for growth than it is presently experiencing.

In the entire range of products that fall within the territory of the Indian cosmetic and toiletries market, the most popular items are color cosmetics, of which nail varnish, lipsticks and lip glosses account for the most sales. In this area, popular local brand names include Lakme and Revlon. Skin-care cosmetics have experienced a slower growth and products such as anti-wrinkle creams, cleansers and toners, for instance are not as popular as facial creams, moisturizers and fairness creams in this genre. Companies like Ponds and Fair and Lovely rule the roost in this segment.

Unilever and Procter & Gamble are major players in the Indian cosmetic sector of shampoos and hair products. However, the Indian hair-care cosmetic sector now has a few foreign brands to compete with these giants as well. Finally, one of the most popular cosmetic produced in India are herbal cosmetics which have gained popularity internationally in recent years. Shahnaz Husain, Emami and Biotique products are the most well-known in this area.


Elemental analysis in the cosmetics industry
Cosmetics are mixtures of some surfactants, oils and other ingredients. They are required to be effective, longlasting, stable and last not least safe to human use.

Cosmetics contain mineralic or metalic and nonmetallic additives. In sunscreen for example titanium and zinc are used as sunblockers. The color of make-up is determined by the concentration and the ratio of black or red iron oxide, titanium dioxide and/or zinc oxide. Metal dyes are used in finger nail polish and also the use and concentration of heavy metals play an important role in cosmetics production.

Like all processes producing goods that get ingested or can otherwise reach into human bodies the manufacturing of cosmetics is under strict regulations and legislations and thus needs continuous control and monitoring.

A great advantage of X-ray fluorescence technique is that the measurement are non destructive and can be directly carried out on solid samples (powder in sample cup or pressed into pellets). Less time consuming preparation and manipulation means time and cost savings. Other advantages of XRF are also simplicity of use, short analysis time and simultaneous analysis leading to a high throughput.
The Indian cosmetic Industry has witnessed rapid growth in the last couple of years, growing at a CAGR of around 7.5% between 2006 and 2008. With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum (with marginal slowdown due to economic slowdown) during our forecast period (2009-2012). It is projected to grow at a CAGR of around 7% during the forecast period, says "Indian Cosmetic Sector Analysis (2009-2012)", a recent research report by RNCOS,
Both electronic as well as print media are playing an important role in spreading awareness about cosmetic products and developing fashion consciousness among the Indian consumers. With the introduction of satellite television and a number of television channels as well as the Internet, the Indian consumers are constantly being updated about new cosmetic products, translating into the desire to purchase them. Additionally, the flourishing Indian fashion/film industry is fueling growth in the industry by making Indians to realize the importance of having good looks and appearances.
Despite the massive surge in the popularity of cosmetic products, our report finds that the average consumer spending on cosmetic products in India is much lesser than any other part of the world. This implies that the Indian cosmetic industry has an even greater potential for growth in future than present.
At present, most of cosmetics manufacturers in India cater to the domestic market but they are gradually establishing their footholds in overseas markets. In recent years, the Indian cosmetic manufactures have received orders from overseas markets; for example - Indian herbal cosmetic products have a tremendous demand in the international market.
However, manufactures should not forget that the Indian domestic market is price sensitive and they need to work out innovative strategies to establish a foothold here, the report added.
Our report also provides an in-depth analysis of present and future prospects of the Indian cosmetics industry. It thoroughly evaluates the industry, with focus on current and future market position of important segments and respective key players. The report helps the clients to examine the factors critical for the success of the industry and enables them to understand the existing and future opportunities and challenges lying in the industry.
The report also provides forecast (2009-2012) on
- Skin Care
- Hair Care
- Color Cosmetics
- Fragrances
- Oral care
- Toothpaste
- Tooth Brush
- Tooth Powder
The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move. This forecast is based on correlations between past market growth, growth of base drivers and possible impact of recession on the economy.
Key Players Discussed in the Report
This section provides business overview of key players including Hindustan Unilever Limited, L'Oreal S.A, Marico Limited, Colgate Palmolive India Limited and Dabur India Limited






Strong growth as consumers trade up
Cosmetics and toiletries saw strengthening value growth in 2008 over the previous year. Growth was partly due to high levels of inflation but volume sales also saw dynamic growth. Rising income levels resulted in lower-income groups being able to afford more cosmetics and toiletries and also saw many trading up from unpackaged to packaged products. Meanwhile, mid- and high-income consumers in urban areas began to seek out value-added mass brands and premium products.
Focus on grooming provides a major boost
Increasing urbanisation and a growth in the number of office workers in India resulted in a strong focus on grooming. Grooming is increasingly associated with professional and social success and taking care of one’s appearance regarded as a virtue rather than vanity. This boosted sales for many areas of cosmetics and toiletries. Colour cosmetics saw the strongest growth in cosmetics and toiletries as a result of women increasingly focusing on their appearance, while deodorants, fragrances, depilatories, styling agents and many other product areas also benefited from this trend.
Hindustan Unilever maintains strong lead
Hindustan Unilever offers the widest product range and has the strongest distribution network within cosmetics and toiletries and thus continued to be the leading player in 2007. The company also focused on building rural sales towards the end of the review period, as did second-ranked multinational Colgate-Palmolive. Godrej Consumer Products and Dabur are meanwhile the leading domestic players, with both also benefiting from a strong distribution network in both urban and rural areas.
Modern and direct distribution channels expand
There were marked changes in the distribution of cosmetics and toiletries during the review period. Supermarkets/hypermarkets notably gained value share during the review period, with these outlets opening in smaller towns and cities and attracting consumers by offering a wide range of products and frequent promotions. On a smaller scale, convenience stores also expanded in the major cities. Department stores was another dynamic channel, with a number of upmarket department stores opening in the metro cities and offering a large cosmetics and toiletries department or branded shop-in-shops. Direct selling meanwhile also gained share thanks to the expansion of Oriflame and Avon.
Stronger growth ahead
Cosmetics and toiletries is expected to see even stronger growth during the forecast period in constant value terms. This will be chiefly due to rising income levels and consumers trading up. In addition, distribution is expected to improve for cosmetics and toiletries and consumers will have greater access to a wide range of cosmetics and toiletries, ranging from cheap basic products in small pack sizes through affordable value-added mass brands to super-premium global brands. Cosmetics and toiletries will therefore effectively cater for a wide range of Indian consumers, driving sales growth as a consequence.
According to ACNielsen, the personal care and cosmetics market in India was worth Rs 167,636m in 2005, which marks an increase of 6%. The general personal care category, including soaps and shower products, oral care, APDs and fragrances, grew 4% to Rs 89,308m. Women’s personal care (hair remover, sanitary products, skin care and colour cosmetics) grew 6% to Rs 25,861m and hair care, the biggest individual sector, increased 13% to Rs 42,987m. The men’s market (shaving preps and razors), unfortunately, did not fare so well, falling 6% to Rs 9,480m.
Sujit Das Munshi, executive director, ACNielsen South Asia, explains: "The personal care and cosmetics market accounts for 30% of the Indian FMCG market, with the cosmetics segment occupying only 5% of this figure."
ACNielsen defines the personal care and cosmetics segment in India as consisting of 24 sub-categories. "A total of 19 categories belong to the personal care market, which grew 5.4% in 2005. The cosmetics segment includes skin creams, lipstick, nail enamels and hair dyes and increased 8.2% in the last year."
Among these categories, bath and shower, hair care, oral care and skin creams (including skin lightening creams – called fairness creams in India) rank the highest in terms of consumer spend. Men's care, fragrance, women's care and hair dyes are next in line, while lipsticks and nail enamels are lowest in terms of consumer spend.
As far as the prestige sector is concerned, India has a luxury goods market worth an estimated $445m, and has been tagged as one of the fast growing luxury goods markets across all categories, according to a recent survey by the Federation of Indian Chambers of Commerce. Mintel takes a similarly optimistic view, forecasting high growth rates – and the prospects for fashion and beauty retailers are promising.
The Indian government recently approved the liberalisation of foreign direct investment rules, which will allow foreign luxury brands and retailers to own and operate their own stores in the country for the first time. Hitherto, international retailers have only been able to operate in India through franchise agreements.
Up close and personal
The personal care market is dominated by multinationals, led by Hindustan Lever Limited (HLL), Unilever's Indian arm, which claims a 30% market share. Unilever has been operating in India since 1931 when the company set up its first subsidiary and today its personal care portfolio includes brands such as Lux, Lifebuoy, Pears and Rexona in the bar soap segment, Fair & Lovely and Ponds in skin care, Sunsilk Naturals and Clinic in hair care, the oral care brands Pepsodent and Closeup and deodorant brands Axe and Rexona. HLL also owns Lakmé, a Indian cosmetics company founded in 1947. Lakmé's brands include a wide range of colour cosmetics and skin, hair, sun and body care. The company also operates a large beauty salon network throughout the country.
Procter & Gamble has chosen to concentrate on hair care, represented by Pantene, Rejoice and Head & Shoulders. Colgate Palmolive, meanwhile, has focused on the oral hygiene market with its Colgate brand. However, the company is moving into other, more lucrative segments and has recently brought the Palmolive brand of bathroom products to India. Its portfolio also includes shaving preps for men and Charmis, a cold cream introduced in 2000.
L'Oréal also takes a significant share of the Indian market, but its products tend to be distributed in urban rather than rural areas in India. The group started operations in the country through a subsidiary in 1990 and is present today in the skin care, hair care and make-up categories. In 1994 the group established a full subsidiary and since then L'Oréal India has achieved steady double-digit growth, posting a 46% increase in turnover on 30 September 2005.
Garnier is L’Oreal’s most widely distributed brand, while L’Oréal Paris has a slightly higher price point. The group says: "L'Oréal Paris has managed to establish itself as an accessible luxury brand through high quality sales outlets. Both colour cosmetics and skin care are distributed in premium counters in selective stores across India and the products come with personalised services and trained beauty advisers." Maybelline was launched in 1998 and is distributed in selective retail outlets only.
Henkel India is represented in the skin and body care market with its international Fa range and local brands like Margo and Neem, but it is also active in the hair care and salon market. And fellow German company Beiersdorf is currently building up a full subsidiary after the licensing agreement with its Indian partner expired.
Direct sellers Amway, Avon and Oriflame also play an important role in the Indian cosmetics market since their direct selling systems manage to reach even remote towns and villages.
Although the multinationals have a firm grip on the marketplace, there are some major national players. Chief among them is the Godrej group, which manufactures consumer goods, food, chemicals and machine tools, and also operates technology and real estate divisions. However, the company also has a personal care portfolio which includes a range of colourants, the Cinthol, Fair Glow and Godrej No.1 soap brands and shaving preps.
Its main competitor is Dabur. Founded in 1884, Dabur manufactures health and personal care products with a focus on herbal ingredients. Its best known brands include the Vatika and Anmol range of shampoos and hair oils, with Dabur Amla hair oil as the flagship product. Dabur is also active in the oral hygiene category.
The main attraction
The hair care market is dominated by shampoo products which P&G says are worth Rs 1,100 Crore.
HLL is the market leader with its Sunsilk and Clinic brands, followed by P&G’s Head & Shoulders brand, its Asian shampoo brand Rejoice which was launched in India a few years ago, and the ubiquitous Pantene. Shampoos are available in different pack sizes including sachets, which are an important entry price point.
"The shampoo segment is a sachet-led market. The combination of affordability, ease of trial, convenience, ease of distribution and packaging innovation is leading to the small pack phenomenon. Although this is a regular purchase category, the major price points are Rs 1, Rs 2 and 50 Paise. This is driven by the per litre price of shampoo which is much lower in sachets than it is in bottles,” confirms Munshi.
Hair oil, believed to make Indian hair fuller, stronger, blacker and glossier, is another important category. Munshi says: “India has had a long tradition of oiling hair. Small packs (150ml or less) are driving the category growth. Added value in the form of ingredients such as amla, almond or cooling oils have also helped to attract consumers.”
Companies are also trying to drive market growth in the cluttered hair care category by introducing further segmentation in treatment and styling products. Lakmé, for example, recently introduced new product categories with its Hair Next range, adding hairsprays and mousses, segments as yet untapped by other hair care brands.
Growth in the colourant market, meanwhile, stands at 25.6%, according to Munshi. Godrej has seen similar results and says that the colourant market grew 24% in the second quarter of fiscal 2005-06, with its own colourant business increasing by 32%. The company's brands include a wide range of cream, powder and oil-based colourants as well as henna products.
This has encouraged the multinationals to step in. In May 2005 H&S introduced the two new colourant ranges: Silkience, positioned as an up-market brand, and Palette for home use. L'Oréal introduced its Nutrisse range to India in 2000, followed by Color Naturals, a line specifically developed for Indian hair.
The professional hairdressing industry in India is a fairly recent success story. L'Oréal's Professional products division was one of the first of its kind to enter the Indian salon market. Today the professional hair care industry is said to be worth Rs 200 Crore, with double-digit growth rates. L'Oréal's Kérastase and Professional brands are the market leaders and are distributed in 4,000 salons nationwide. Second in line is H&S’s Schwarzkopf, followed by P&G's Wella.
A light touch
The skin care market is also seeing increasing segmentation. Many multinationals have begun introducing product ranges from their international portfolios to the Indian market.
In December HLL announced that it would introduce a range of premium skin care products taken from its international Pond’s portfolio in selective channels across key markets in India. And Pond’s recently introduced oil-control and talcum products in an attempt to reposition itself from a winter care brand to an all-purpose skin care line. HLL also introduced an oil-control variant to Pears, another traditional winter brand.
HLL is also planning to take its Fair & Lovely brand into other categories, including the men’s market. The company has also introduced new lower-priced skus across its skin care brands to further penetrate the rural markets.
Meanwhile, Indian personal care manufacturer Emami, which owns brands such as Naturally Fair, Navratna and Golden Beauty Talc, recently announced that it would expand its BoroPlus range into a full skin care brand by 2007.
In the oral hygiene sector Colgate Palmolive is the market leader. The company markets a wide range of toothpastes, toothpowders and toothbrushes in addition to products for dentists. Other leading manufacturers include Dabur, which is particularly strong in the tooth powder segment, a traditional Indian format. In fact, Dabur says its Dabur Red Tooth Powder is the biggest brand in this sector.
According to Colgate, almost half of the population does not have access to modern dental care and per capita consumption is one of the lowest in the world. A recent consumer study found that as much as 60% of the population have never visited a dentist and only 2% visit a dentist regularl, while almost 30% of Indians do not use any modern oral care products at all.
In urban areas 7% do not use modern oral care, a number that rises to 37% in rural areas where people still use traditional products such as neem twigs, charcoal and ash. Consequently, tooth decay is prevalent among over 63% of 15 year olds and as many as 80% of 35-44 year olds. Levels of gum disease were found to be even higher.
In order to reach a wider range of consumers and to increase its penetration in the rural markets, Colgate says that it is important to offer a product range with very accessible price points. The company says that it faces competition from cheaper brands but that its Cibaca brand is still the leader of the low price segment.
Bubbling over
Bar soaps are another favourite format across India and bath and body products ranging from face cleansers, deodorants, body wash and shampoo are available in this format.
Munshi says: "While there has been a slow-down in the toilet bar soap segment, the liquid body wash format is gaining acceptance. These products grew 21.9%, while toilet soap bars increased 3.7%. The growth trigger for the bar segment is innovation in the form of new variants. An example is the introduction of a chocolate variant to the Lux brand, which is one of the latest entries in the bar soap segment."
Godrej says that it is the second largest toilet soap manufacturer in value terms and that its first half 2005 soap sales rose 20%. The company’s three power brands Cinthol, Godrej Fairglow and Godrej put in a strong performance, boosting Godrej's soap market share to 8.8%.
Dabur entered the soap market in September 2005 with a honey and saffron face soap under in its Vatika umbrella. D Garg, vp marketing Dabur, says: "The soap segment is among the biggest FMCG categories in India, with 98% of urban and 88% of rural Indians using soap for bathing. Among these, the beauty and skin care sub-category is the largest and comprises almost 50% of the total soap market."
In the body wash sector, shower gels are also starting to make their presence felt, albeit only in urban areas. Colgate was an early entrant in 2003 when it launched Aroma Sensual shower gel, followed shortly after by Aroma Crème. The company says: “The shower gel category is an emerging category wherein consumers are seeking a new sensorial bathing experience that bar soaps are unable to provide.” The shower gels are distributed in metropolitan areas rather than rural regions.
Colgate also introduced the liquid format to the handwash category when it launched Naturals Liquid Handwash in 2002.
With the liberalisation of the Indian economy the domestic image of what constitutes beauty has also changed, and this is reflected in the media. Bollywood, the Hindi film industry, plays a huge role in everyday life in India. Actors and actresses tend to be role models for the average female consumer. Most companies have therefore roped them in as brand ambassadors – and none more so than beauty brands trying to generate major pulling power.
Recently, Bollywood heart-throb Shahrukh Khan was signed as brand ambassador for HLL's Lux in an attempt to rebrand the classic female beauty soap, sparking off heated debates in the Indian media about whether male grooming is effeminate. The TV advertisement, designed to commemorate the brand's 75th anniversary, features Khan, the first Indian man to represent Lux, in a spa setup, surrounded by four Bollywood actresses and former Lux ambassadors. And although market analysts are uncertain if Khan's sex appeal will actually translate into increased product sales, the public discussion has certainly put the spotlight on Lux.
However, while the image of a man immersed in a bath tub filled with rose petals might challenge established stereotypes about male grooming, there are other personal care categories which male consumers have been quicker to embrace.
Beauty pageants carry a great deal of status in India which is perhaps not surprising given that the Indian society is accustomed to a standardised evaluation of beauty. This is particularly evident in matrimonial advertising which frequently specifies the exact physical requirements for a prospective bride or partner (tall, fair, slim etc). As with many South Asian and South East Asian countries, a light complexion tends to be one of a woman's most prized assets but the fairness trend is also affecting men – a fact that beauty manufacturers are well aware of.
HLL launched its first skin lightening cream in 1978 with Fair & Lovely. Hitherto, Indian consumers tended to use home-made lightening treatments containing natural ingredients. The dominance of F&L continued until 1998 when Cavin Care introduced Fairever cream, which grabbed a 6% market share in its first six months. In 2000 Godrej launched Fair Glow soap in the then new category of fairness soaps. The soap was an immediate success prompting Godrej to launch a Fair Glow cream variant and HLL in turn followed suit with a fairness soap in 2001.
Today the fairness cream market is worth Rs 930 Crore, Geetika Sasan Bhandari claims in India Today. Rs 270 Crore of this figure caters for men, Bhandari says, and the male fairness segment is a growing market. In June 2005 Emami launched the first ever skin lightening cream for men. Fair & Handsome is aimed at the urban male aged 15-35, the company says, and Emami is aiming for sales of Rs 13 Crore by the end of its first financial year. So far the product appears to have been very successful. Mohan Goenka, director of Emami, says: "We were very surprised to see that the desperation to look fair starts so early. In the South [where skin tones tend to be darker] we found boys in Classes II and III buying this product because they wanted to look like [film stars] John Abraham and Hrithik Roshan."
Bhandari says that the men's grooming category, including shaving products, hair care, styling and fragrances, is worth Rs 800-1,000 Crore. Skin care is also an important growth area for the men’s sector. L'Oréal recently introduced its Men Expert range to the Indian market. "The latent need was probably there but it has only just come to the fore and we have entered an area where the inclination for looking good is a reflection of the new modern, corporate India," says Ashwin Rajgopal from L'Oréal. Marketers are attributing the increasing demand to an increase in foreign travel, exposure to international trends and male style icons like Abraham or fellow actor Saif Ali Khan as well as increased interaction with international clients.
And outlets such as Shopper's Stop, part of Kah Raheja Corporation, are also dedicating more shelf space to men's products. Bhandari says that outlets in metropolitan areas have more shelf space for new product ranges such as skin care, while shops in smaller cities tend to stock staples like aftershaves, deodorants and body lotion. Salil Nair, head of buying and merchandising at Shopper's Stop, says that enquiries for men's products in 2005 were up 40% over the previous year and sales rose 10-15%.
Urban power
In India beauty companies must sell across a very complex range of demographics, targeting different classes and levels of education as well as urban, semi-urban and rural consumers across the 28 Indian states. In fact, Emami's flagship brand Navratna Oil, has four brand ambassadors to reach different segments of society.
As a rule urban consumers have greater spending power than consumers from a more rural background. Munshi confirms this: "Urban India's contribution to the personal care market has remained constant at 67%, while in the cosmetics segment urban consumers account for as much as 82%. The cosmetic category is still a metropolitan phenomenon but with the boom in the Indian fashion world, greater access to television, greater product choice and availability we can expect the cosmetics market to expand further."
The retail structure in India is as diverse as its population. In metropolitan areas modern retail outlets such as self-service stores and supermarkets are a fast emerging category, serving a more sophisticated modern consumer. In these modern store environments there are in-store sampling and POS activities. In more rural areas neighbourhood stockists are prevalent. HLL says that its distribution system in the rural markets covers over 50,000 villages via 6,000 sub-stockists. But the company says it is also exploring new sales channels, such as direct selling. HLL’s direct selling arm is Hindustan Lever Network, which has independent consultants who cover 1500 towns and cities between them, accounting for over 80% of the urban population.
Another sales channel is the company’s Project Shakti, a programme creating micro-enterprise opportunities for rural women with the aim of improving the livelihood and standard of living in rural communities. The company says that Shakti has become an extended arm of its operations in the rural hinterland. The project now covers over 50,000 villages in 12 states in partnership with regional state governments and NGOs. HLL has also launched an online grocery supermarket service, Sangam Online, which is said to have about 55,000 customers.
The sheer size of the Indian populations makes it virtually irresistible to the C&T industry. After a slow start, the Indian personal care market is now wide awake and ready to embrace new products - so long as they are well priced and intelligently positioned and marketed
Distribution & Formulation Development

Cosmetic companies provides another remedy with surety....a stream of products with a virgin quality. They ensure that their pocket friendly products are constantly upgraded for unmatched quality, their skin & hair active ingredients are fully documented, and their effectiveness is scientifically substantiated. They also initiate the development of individual formulations. Anti-aging products procure the natural assets of bioactive polypeptides (cytokines), soyabeans, proteins, glycoproteins, etc., assuring a satisfactory regeneration of natural and environmentally affected "mature skin" to "soft, radiant & firm skin".

Crystal Clear cosmetic Product Display

As an added advantage, our cosmetic products exhibit the salient features of oil-solubility, water-dispersibility and water-solubility. Applying the latest scientific know-how, we offer the following product range solving varied purpose:
• Anti Aging
• Botanical Oils
• Hair Care
• Hair Treatment
• Moisturiser
• Preventive Care
• Sensitive & Problem Skin
• UV Absorbers.
Benefits of cosmetic skin Products
• Vitalizes stressed skin
• Calms inflamed skin
• Enhances the skin's own protective functions
• Stimulates skin regeneration
• Soothes sensitive & very dry skin
• Keeps the skin light
• Protects the skin against environmental stress
• Supplies the skin with structural elements
• Restores a disturbed lipid barrier
• Moisturizes dry skin
• Treats acne-prone skin and greasy hair
• Strengthens, treats and protects hair
• Prevents accelerated loss of hair.
Mission
• To integrate consumer needs with value-added differentiated products that are safe & effective
• Uphold principles of corporate governance
• Bring down political boundaries, bridge the seas & emerge as a significant player in the market, i.e. to globalize in real terms.
Qualitative Working Strategy

The complete collection of our scientific formulations for fine cosmetics is manufactured through the use of modern scientific laboratory practices. All streamlined operations are commenced at our fully automated manufacturing units by the workforce. The development of cosmetic active substances takes place in companies’s own laboratories. Products are free from controversial ingredients such as parabens, sulphates, PEGs and animal testing.

knights of the company - the techno-commercial team of engineers, pharmacists, chemists, foreign trade management executives and other skilled personnel - are capable of commencing assignments to the exact specifications and within the stipulated time period. To contribute profitably to the growth of the related sectors, representing our nation across the globe, companies are an entity with single-minded focus and dedication to establishing and building global recognition.

industry Tomorrow

An unswerving will to grow has been the story during every moment of Parent Company’s years of existence. With a strong devotion to quality, commitment to delivery schedules and a continuous process of technology upgradation, they are equipped with state of art R&D lab and aim to develop new product formulations with technical assistance from their principals. Companies now look forward to extend our activities.

We believe that the company is uniquely positioned to move ahead faster, as it has already created the mindset, culture and attitudinal changes to globalise businesses.